Profile

Voodoo develops and publishes mobile games and is also present in the consumer app space. The company boasts a leading position in hypercasual and (hybrid-)casual games thanks, in part, to the availability of its games for free on App Store and Google Play. Voodoo has launched internationally-renowned games such as Helix Jump, Aquapark.io and Mob Control. Since Voodoo’s founding in 2013, the company’s games have been collectively downloaded over 7 billion times.

2%
Portfolio value 12/31/2024
Investment case

The mobile gaming market is growing strongly, driven by structural trends, including:

  • Increasing time spent on mobile devices
  • Growing popularity of mobile games
  • Shift from offline to mobile, in-app advertising
  • Increasing internet and infrastructure access

Voodoo enjoys a key competitive edge and attractive growth opportunities thanks to its:

  • Position as one of the leading mobile game publishers by downloads globally
  • Robust business model supported to a large extent by its extensive network of external studios, allowing for repetitive test & learn at low cost
  • Strong data-driven culture, enabling the company to rapidly identify hit games
  • Deep expertise in user acquisition and ad monetization
  • Strategy to diversify its offering, pivoting towards higher-value gaming segments and apps
    • In June 2024, Voodoo announced the acquisition of BeReal, a leading social media platform

  • Multiple avenues for organic and external growth
  • Board of Directors 1/6*
* Number of GBL's representatives in statutory bodies in relation to the total number of members. Governance information is dated 12/31/2024, except where superseded by more recent public disclosures.
UmicorePrevious
adidasNext