Profile
Voodoo develops and publishes mobile games. With its games available for free on App Store and Google Play, Voodoo boasts a compelling position as a leader in hypercasual and (hybrid-) casual games. Voodoo has launched internationally-renowned games such as Helix Jump, Aquapark.io and Mob Control. Since Voodoo’s founding, the company’s games have been collectively downloaded over 6 billion times.
1.7%
Portfolio value 09/30/2023
Investment case
The mobile gaming market is growing strongly, driven by structural trends, including:
- Increasing time spent on mobile devices
- Growing popularity of mobile games
- Shift from offline to mobile, in-app advertising
- Increasing internet and infrastructure access
Voodoo, a winning ecosystem, enjoys a key competitive edge and attractive growth opportunities thanks to its:
- Position as one of the leading mobile game publishers by downloads globally
- Robust business model supported to a large extent by its extensive network of external studios, allowing for repetitive test & learn at low cost
- Strong data-driven culture, enabling the company to rapidly identify hit games
- Deep expertise in user acquisition and ad monetization
- Multiple avenues for organic and external growth
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Board of Directors 1/6*
- Board of Directors
* Number of GBL's representatives in statutory bodies in relation to the total number of members. Governance information is dated 06/30/2023, except where superseded by more recent public disclosures.