Profile
Voodoo develops and publishes mobile games. The company boasts a leading position in hypercasual and (hybrid-) casual games thanks, in part, to the availability of its games for free on App Store and Google Play. Voodoo has launched internationally-renowned games such as Helix Jump, Aquapark.io and Mob Control. Since Voodoo’s founding in 2013, the company’s games have been collectively downloaded over 7 billion times.
2%
Portfolio value 09/30/2024
Investment case
The mobile gaming market is growing strongly, driven by structural trends, including:
- Increasing time spent on mobile devices
- Growing popularity of mobile games
- Shift from offline to mobile, in-app advertising
- Increasing internet and infrastructure access
Voodoo enjoys a key competitive edge and attractive growth opportunities thanks to its:
- Position as one of the leading mobile game publishers by downloads globally
- Robust business model supported to a large extent by its extensive network of external studios, allowing for repetitive test & learn at low cost
- Strong data-driven culture, enabling the company to rapidly identify hit games
- Deep expertise in user acquisition and ad monetization
- Strategy to diversify its offering, pivoting towards higher-value gaming segments and apps
- Aligned with this strategy, in June 2024, Voodoo announced the acquisition of BeReal, a leading social media platform
- Multiple avenues for organic and external growth
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Board of Directors 1/6*
- Board of Directors
* Number of GBL's representatives in statutory bodies in relation to the total number of members. Governance information is dated 09/30/2024, except where superseded by more recent public disclosures.