Profile

Voodoo develops and publishes mobile games. With its games available for free on App Store and Google Play, Voodoo boasts a compelling position as a leader in hypercasual and (hybrid-) casual games. Voodoo has launched internationally-renowned games such as Helix Jump, Aquapark.io and Mob Control. Since Voodoo’s founding, the company’s games have been collectively downloaded over 6 billion times.

1.7%
Portfolio value 09/30/2023
Investment case

The mobile gaming market is growing strongly, driven by structural trends, including:

  • Increasing time spent on mobile devices
  • Growing popularity of mobile games
  • Shift from offline to mobile, in-app advertising
  • Increasing internet and infrastructure access

Voodoo, a winning ecosystem, enjoys a key competitive edge and attractive growth opportunities thanks to its:

  • Position as one of the leading mobile game publishers by downloads globally
  • Robust business model supported to a large extent by its extensive network of external studios, allowing for repetitive test & learn at low cost
  • Strong data-driven culture, enabling the company to rapidly identify hit games
  • Deep expertise in user acquisition and ad monetization
  • Multiple avenues for organic and external growth
  • Board of Directors 1/6*
* Number of GBL's representatives in statutory bodies in relation to the total number of members. Governance information is dated 06/30/2023, except where superseded by more recent public disclosures.
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