Canyon is the world’s largest direct-to-consumer (“DTC”) manufacturer of premium bicycles thanks to its early adoption of this distribution model and its industry-leading German design and engineering capabilities. The company is active in three segments (conventional, e-bikes, parts and accessories). Its core markets are the DACH region, France, Benelux, the UK, and the US.
Canyon operates in the attractive premium bike market with double-digit annual growth, driven by long term structural tailwinds:
- Increasing popularity of bicycles, especially in Canyon’s premium segment, as an environmentally-friendly mobility solution and to support healthy, active lifestyles
- Continuous customer adoption of e-bikes supported by technological advancement and an ongoing shift toward e-bikes as a lifestyle or athletic product
- Continued focus on online Direct-To-Consumer channel ("DTC"), with advantages in terms of price and choice, but also in response to consumers’ growing adoption of e-commerce
Canyon has become a true trademark for sports and performance bikes, supported by its drive for innovation:
- Strong positioning in its core European markets such as Germany, UK and Benelux that have grown at high double digits in the last years
- Renowned performance heritage through successful partnerships with sports personalities such as Mathieu van der Poel and Fabio Wibmer
- Outstanding track record of the leadership team, with founder Roman Arnold remaining invested as a significant shareholder alongside GBL and continuing his involvement as Chairman of the Advisory Board
Canyon has embarked on new initiatives with significant upside potential:
- Broadening the business outside of the large European bike countries, where Canyon bikes are in high demand
- Penetrating the US, where there is good traction driven by an increasing brand awareness and the unique DTC offering
- Growing in e-bikes, with a focus on sports and urban categories, which is off to a promising start
- Improving the customer journey through an omnichannel experience
- Developing the sports gear offering
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